The Ultimate Guide On How To Sell Shirts On Etsy

Tags: Etsy, Print On Demand, How To
25 January 2024

In this article, we will explore how to sell shirts on Etsy to make $100/day. We will use the free Etsy profit calculator to determine the sale price, shipping price, costs, and profits associated with selling t-shirts on Etsy. Additionally, we will discuss strategies for increasing sales and optimizing your Etsy shop.

Understanding the Target Market for Shirts on Etsy

Before you start creating your print on demand design, it's important to validate the product category you want to sell in on Etsy and your target market.

For example, if you want to sell t-shirts, you can go to Etsy and search for "floral shirts" to see if there is a high level of demand for this product category.

In this example, the search term "floral shirts" returns ~300k results on Etsy and shows 27,000 monthly searches on Alura, indicating a high level of demand.

However, it's also important to check the number of competitive listings to ensure that the market is not oversaturated. Alura's score for this keyword is 62 - which is good. Avoid selling highly competitive product categories, especially as a beginner.

To stand out in a competitive market, it's important to identify micro niches within your chosen product category.

In the example of floral shirts, you can further narrow down your niche by searching for specific subcategories, such as "vintage flower shirts." Then search your micro-niche keywords on Alura again to confirm its performance on Etsy. This will give you an idea of what types of designs are doing well in the market.

Design Ideas for Shirts on Etsy

Once you have identified best-selling items, you can start merging ideas to create your own unique design.

For example, you can take inspiration from different designs and combine elements to create a new listing. In this example, the design combines a retro-style t-shirt with the floral designs. You can include small phrases on your shirts or any customizable elements like names.

By merging ideas and adding your own unique touch, you can create a design that stands out in the market. See what is already selling on Etsy and draw inspiration from it.

Use Canva to Recreate Your Design

Canva is a popular design tool that can be used to recreate your print on demand design. Start by searching for some retro fonts. Then, recreate your design by adding the vintage flower designs on it and add any customizable phrases to your design.

You can also add additional elements, such as emojis and smiley faces, to enhance the retro vibe of your design. Canva also allows you to add shadows behind your font design to make it stand out.

Sourcing a High-Quality Shirts

To source high-quality shirts for your print on demand products, you can consider using reputable suppliers or print providers that offer a wide range of shirt options. I recommend going with Printful and Printify as your print on demand partner.

You can choose from different suppliers on both those platforms, based on quality, price range, and fast production times. Some popular suppliers include:

  1. Bella+Canvas: Known for their soft and comfortable shirts.
  2. Gildan: Well-known brand that offers affordable and durable shirts.
  3. Next Level Apparel: Focus on fashion-forward designs and a soft feel.
  4. American Apparel: Known for its premium quality shirts made from 100% combed cotton

Once you have finalized your design in Canva, you can upload it to Printify. Make sure to save your design as a PNG file with a transparent background.

In Printify, select the product you want to sell, such as a Bella Canvas t-shirt, and upload your design. You can preview how your design will look on the product and make any necessary adjustments.

Tips for Pricing Your Shirts Competitively

To calculate the price you need to sell your shirts for to make maximum profit, we will use the free Etsy profit calculator below.

First, we input the sale price of our t-shirts, which we will set at $24. The cost of shirts on Printify starts from $8. Next, we consider the shipping price, which is commonly set at $5. Now, hit the calculate button.

Including Etsy fees and all the costs, you'll earn ~$9/shirt. 🎉

Now, if your goal is to make $100/day profit we can divide $100/$9 = ~11. That means to make a $100/day profit we need to sell 11 shirts per day.

It's important to note that if you are just starting out and not yet reaching 13 sales per day, there's no need to panic. Instead, focus on gradually increasing your sales over time.

Think of it as a ladder that you are constantly climbing. Start by aiming for two sales per day, then four, and so on. By scaling up gradually, you can achieve your goals without feeling overwhelmed.

Etsy Calculator


Listing Fee: $0.20

Transaction Fee: $0.07

Processing Fee: $0.03

Total Cost: $0.03

Profit: $0.03

*Only rough estimates

Etsy Fees & Taxes

Etsy users have to take into account multiple different fees, starting with payment processing and going all the way to marketing. Below mentioned fees are some of the mandatory fees Etsy applies. Please note, they are subject to change.

  • Listing Fee - Etsy charges a flat fee of 20 cents every time a customer purchases one of your listings
  • Transaction Fee - Etsy charges a 6.5% transaction fee
  • Payment Processing Fee - Etsy charges a payment processing fee of 3% + 25 cents for US users. If you live outside the US, please note that your payment processing fee may differ from this

Final Thoughts

In conclusion, to make a $100 profit on Etsy selling t-shirts, you need to sell approximately ~11 shirts per day. It's important to gradually increase your sales over time and focus on profitable niches and trends.

Creating and selling print on demand products on Etsy can be a profitable venture if done correctly. By following the step-by-step process outlined in this blog post, you can conduct effective product research, create unique designs, and upload them to Printify for selling on Etsy.

Further Resources We Recommend

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