How To Make Money Using Canva? Sell On Etsy

Tags: Canva, Digital Products, Etsy, Side Hustle, How To
18 January 2024

If you came here after hearing from listening to influencers on how to make money using Canva - you've come to the right place.

I will guide you through my step-by-step process on how to research profitable digital products, create Canva templates, and monetize them on the Etsy platform.

Potential Of Canva For Making Money

Canva is a powerful design tool that can be used to create digital products, such as templates, brand kits, logos, and planners, that can be sold on platforms like Etsy. It's a free tool you can use to create fun and customizable digital products that cater to various niches and audiences (details in the next section).

Many successful sellers on Etsy make $1k-$2k/month by selling their design templates. Tops Etsy sellers are known to make even $30k+ per month!

Identifying your target audience and niche

Before diving into monetizing your Canva designs, it's crucial to identify your target audience and niche. Understanding who your designs are for will help you create content that resonates with them and attracts paying customers.

To identify your target audience and niche, you can follow these steps:

1. Research the market:

Start by researching the market and identifying potential topics that align with your interests, skills, and expertise. Look for gaps or underserved areas where you can offer unique value.

2. Define your ideal customer:

Create a customer profile or buyer persona that represents your ideal customer. Consider demographics, interests, behaviors, and pain points.

This will help you understand who you are targeting and tailor your products or services to their needs.

3. Conduct market research:

If you already have an audience - conduct surveys and interviews to gather insights about your target audience. Understand their preferences, challenges, and buying behaviors. If you don't have an audience - join Facebook groups and network with the community.

4. Analyze competition

One of the best ways to create winning products is to study your competitors who are targeting a similar audience or operating in the same niche. Identify their strengths, weaknesses, and unique selling propositions. This will help you differentiate yourself and find your unique selling point.

5. Test and iterate

Once you have identified your target audience and niche, start testing your products or services with a small group of customers. Gather feedback, analyze the results, and make necessary adjustments to improve your offerings.

Creating High Quality Designs In Canva

To stand out in a competitive market, it's important to create high-quality designs in Canva. While the platform provides a range of templates and design elements, it's essential to add your unique touch to make your designs truly remarkable.

Start by familiarizing yourself with Canva's design tools and features. Experiment with different fonts, colors, and layouts to create visually appealing designs.

Follow these steps to create a winning product:

1. Twist an existing Canva template

Start with a Canva template that closely matches your desired design. This will give you ideas and save a ton of time.

Start with a Canva template

2. Customize the template

Customize the template by changing the typography, colors, icons, and layouts. We don't want to infringe copyrights. It is important to give digital templates your own twist and make them personalized to your audience.

Customize the template

3. Customize it your niche and branding

Make sure to adjust the wording and layout of the designs. For example, you don't want to use bakery design elements for branding kits designed for realtors.

Adjust the wording and layout

4. Create multiple templates

Selling on Etsy is a numbers game. Add more templates to create a cohesive bundle and upsell your products. This will increase your AOV (average order value).

You can do this by duplicating existing designs and making necessary changes before you upload them on Etsy.

Important tip

Ensure that all your products have a consistent look to appear more professional and gain buyer trust. Like below.

Adjust the wording and layout

Monetizing Canva Templates on Etsy

Now that you've created high-quality designs, it's time to start monetizing them. One of the easiest ways to monetize your Canva designs is by selling them on marketplace platforms like Etsy. This allows you to list and sell your templates and designs to their wide audience.

To share your Canva templates on Etsy, you need to create a link and a PDF file.

Click on "Share" and then "Template link" to generate a link for your template.

Generate a link for your template

Copy the link and create a new document in Canva.

Design a simple PDF document, such as a thank-you note, with your template link included. Add the link to the PDF using the "Link" option in Canva.

Share link of your template on Etsy

3. Upload it on Etsy

Then export the design as a PDF and upload it to Etsy as the product file.

After purchase, customers can download the PDF and access your Canva templates using the link within the document.

Export the PDF

Final Thoughts

Congratulations! You have learned how to research profitable digital products, create Canva templates, and share them on the Etsy platform to generate consistent revenue.

Remember, you can offer various types of digital products, such as printable wall art, digital planners, workbooks, and templates.

Canva offers endless opportunities for creative folks to make money. By understanding the potential of Canva, identifying your target audience and niche, creating high-quality designs, and leveraging various marketing strategies, you can turn your design skills into a profitable business.

Further Resources We Recommend

Try Etsy For Free
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