What to Sell on Etsy - Best Products for $1000/m in 2024

Are you thinking about starting an Etsy shop? Or maybe you already have an Etsy shop but feel lost about what to sell? This guide is for you. I've been selling on Etsy for over two years with much success and here's what I would do if I were starting out again.

Etsy's New Fee in 2024

Etsy now charges a $15 one-time fee to set up a shop. Don't let this deter you. This fee helps filter out inactive sellers, reducing competition, and increasing your chances of success.

First, decide the direction of your Etsy shop. Do you want a general store selling various products, or a niche-specific store focusing on a particular type of product? Knowing your direction helps you stay focused and makes pivoting easier.

Importance of Personalization

In 2024, personalization is key. Etsy shoppers look for unique, personalized gifts they can't find on Amazon or through a quick Google search. So, incorporate personalization into your products to stand out.

To be successful on Etsy, choose who you're selling to and build your product mix for them. Here are the best customers to target in 2024.

The Wealthy Boutique Shopper

These customers shop at small, trendy boutiques and are willing to pay more for unique, high-quality items.

What to Sell?

Offer a mix of print on demand and altered physical products. Think about:

  • Plant-inspired items
  • Western-themed products
  • Retro vibes and pastel hues

The Busy Entrepreneur

This customer is a small business owner or solo entrepreneur. They have high discretionary income and value their time more than money.

What to Sell?

Provide products that save them time:

  • Branding kits with done-for-you service components
  • Website templates with installation
  • Customized promotional products
  • Social media templates

Top Products to Sell on Etsy

Now, let's dive into the other best product categories you can sell on Etsy.

Personalized Candles

Personalized candles are a hot seller. Use print on demand services like Printful to add custom text or photos to candles. For example, a simple name on a label can generate substantial revenue.

Sign up to Printful

Personalized Tote Bags

Tote bags, especially personalized ones, are very popular. They're great for bridal parties or as unique gifts. Be creative with your designs to stand out.

Sign up to Printful

Personalized Tumblers

Tumblers are another excellent product. Offer unique designs that aren't widely available. Personalized tumblers can generate thousands in monthly revenue. Focus on creating visually appealing designs to attract buyers.

Sign up to Printful

Personalized Cosmetic Bags

Cosmetic bags are a great addition to your shop. Personalized designs, especially those tailored for bridal parties or special occasions, do well. Keep your designs simple yet attractive to appeal to a broad audience.

Sign up to Printful

Utilize Tools and Resources

To succeed on Etsy, use tools like the Everbee Chrome extension for research and insights. It helps you spy on competitors and find profitable products. Additionally, I offer a free Etsy store setup guide to help you get started.

Final Thoughts

Targeting the right customers with the right product mix is key to Etsy success in 2024. Focus on wealthy boutique shoppers and busy entrepreneurs.

Incorporate personalization in your Etsy products and use the right tools to research and optimize your listings. Focus on unique, personalized items that cater to specific niches or occasions. Let's make 2024 a successful year for your Etsy shop!

Further Resources We Recommend

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