Top 10 Best Things to Sell on Etsy for Success

Tags: Etsy, Curated List, Listicles
24 January 2024

In this blog post, we will explore the best things to sell on Etsy in 2024.

Relying on Etsy itself for trending products may result in being late for the party - hence, these trends have been sourced from outside of Etsy itself.

It is important to stay ahead of the curve and bring new trends to Etsy to become a market leader.

Best Things To Sell On Etsy

1. Seasonal Decor

Seasonal decor is always in demand on Etsy. People love decorating their homes for different seasons and holidays.

You can offer both physical and digital products for seasonal decor. Think about fall, winter, spring, summer, and specific holidays like Thanksgiving or St. Patrick's Day.

Seasonal Decor

2. Minimalist Jewelry

Jewelry is a popular category on Etsy, and within that, minimalist jewelry has its own niche.

Minimalist jewelry appeals to the millennial female audience, which makes up the majority of Etsy buyers. If you're a jewelry maker, consider exploring the potential in this sub-niche.

Minimalist Jewelry

3. Everything 90s

Millennial females who grew up in the '90s are now seeking nostalgic items. '90s clothing, hair accessories, party decor, and novelty items are in high demand.

You can create products with '90s styles and colors, and they are likely to fly off the shelves. Tap into this nostalgia trend and offer products that evoke the spirit of the '90s.

Everything 90s

4. Digital Prints

Digital prints are another hot product on Etsy. These are digital art pieces that customers can print out themselves. Currently, popular styles include - floral designs, mid-century modern styles, abstract shapes, and watercolor art.

Digital Prints

5. Bundled Digital Products

For digital shops, I recommend bundling all your products into one listing and selling it for a higher price. Offering a bundle of your digital products is an excellent way to generate orders with a higher average value.

Bundled Digital Products

6. Custom Footwear

Custom footwear, such as painted sneakers or bedazzled shoes, can easily be priced over $100.

Shoe enthusiasts are often willing to pay for unique and personalized designs. Consider offering customization options to cater to individual preferences.

Custom Footwear

7. Bridesmaids or Groomsmen Gifts

Couples getting married often spend a significant amount on gifts for their bridal party. By selling sets of bridesmaids or groomsmen gifts, you can offer a convenient solution and price them higher.

Bridesmaids or Groomsmen Gifts

8. Custom Print Laptop Bags

Simple and timeless custom print laptop bags are highly sought after. These high-quality bags can be priced higher and make great personalized gifts for various occasions.

Custom Print Laptop Bags

9. Custom Print Blankets

Custom print blankets are always in demand. Blankets are often replaced more frequently than furniture, making them a lucrative product category - and a recurring customer base. And, you can easily source and customize high-quality blankets from Printify or Printful.

Custom Print Blankets

10. Small Business Digital Templates

For digital product shops, consider creating small business bundles. These bundles can include bookkeeping worksheets, pricing calculators, planning templates, and more.

Entrepreneurs and small business owners are willing to invest in tools that help them manage their finances and make more money.

Small Business Digital Templates

Understanding Your Target Market and Their Preferences

To understand your target market and their preferences, you can start by conducting market research. This can be done through surveys, interviews, or analyzing data from your existing customers.

Here are some steps to help you gain insights into your target market:

1. Identify your target market

Determine who your ideal customers are based on demographics (age, gender, location, etc.) and psychographics (interests, values, lifestyle, etc.).

2. Conduct surveys or interviews

Ask your target market specific questions about their preferences, needs, and pain points. This can help you understand what they are looking for in a product or service.

3. Analyze customer data

Look at your existing customer data to identify patterns and trends. This can provide valuable insights into their purchasing behavior and preferences.

4. Monitor social media

Pay attention to what your target market is saying on social media platforms. This can give you a sense of their interests, opinions, and preferences.

5. Tools to save your time

If you think the above steps take too much time or you don't know where to start - there are tools available to research the market and analyze the competitions. I use free tools like EtsyHunt and Alura for all my Etsy research.

By understanding your target market and their preferences, you can tailor your products, marketing strategies, and customer experience to better meet their needs and increase your chances of success.

Tips for Pricing Your Products Competitively

When pricing your products competitively, it's important to consider several factors. Here are some tips to help you determine the right pricing strategy:

1. Research your competitors

Look at what similar products or services are being offered by your competitors and at what price points. This will give you a benchmark to work with and help you understand the market dynamics.

2. Understand your value proposition

Determine the unique value that your product or service offers compared to your competitors.

If you can differentiate yourself and provide additional value, you may be able to justify a higher price.

3. Consider your costs

Calculate all the costs associated with producing and delivering your product or service.

This includes materials, third-party processing partner costs, marketing, and any other expenses. Make sure to factor in a reasonable profit margin.

4. Know your target market

Understand the price sensitivity of your target market. Are they willing to pay a premium for quality or convenience? Or are they more price-conscious? Tailor your pricing strategy accordingly.

5. Test different price points

Consider experimenting with different price points to see how your target market responds.

You can try offering discounts, running promotions, or adjusting your pricing based on customer feedback.

Remember, pricing is not a one-size-fits-all approach. It requires careful consideration of various factors and ongoing evaluation to ensure that your prices are competitive and align with your business goals.

Final Thoughts

Choosing the right products to sell on Etsy is crucial for making consistent sales. By considering the target audience of millennial females, you can tap into the most significant market segment on Etsy.

Increasing your average order value is key to growing your Etsy shop and generating higher revenue. By focusing on selling higher-priced items, you can achieve your financial goals more quickly. Explore product types such as products for Etsy sellers, seasonal decor, minimalist jewelry, personalized gifts, everything 90s, and digital prints. Stay up-to-date with market trends and adjust your product offerings accordingly.

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